Meet the Directors


Rebecca Holloway


My role as Director of Alkira is to develop, market and grow our business. It’s my responsibility to understand our client’s business requirements, so I can pair them with one of our Virtual PA’s to fully support their business needs, saving clients valuable time and helping their business to grow.

My vast depth of experience as a business owner, along with my years as PA in the corporate world has given me the knowledge, skills/expertise to build/grow Alkira and to realise how quickly a Virtual PA becomes an important indispensable part of any business.

Martin Holloway


My role as Director of Alkira is to support the financial and IT aspects of the business. With over 20 years experience as a Principal Engineer for a large multinational company in the Aerospace and Defence industry, I know what customers expect and what the business needs to deliver this expectation.


Meet the Alkira Virtual PA Team



I have been employed as a Secretary/PA for over 20 years during which time, I have worked at senior level within large companies such as the Civil Aviation Authority, Co-operative Society, Schlumberger and BALPA, as well as organising offices within smaller companies. My most recent employer was one of UK’s largest privately owned support services provider where I supported a Managing Director of a division who was responsible for over £140 million pounds worth of business. I have an extremely flexible attitude towards working arrangements and I am an efficient, discreet, reliable and conscientious individual who is used to managing complex diaries and travel arrangements as well as dealing with high level communications. Being a committed, dedicated and a persistent person, I enjoy seeing a project through from start to finish with a determination to see a job well done and I always seek to give a client the best value for money possible.



I am a highly skilled business professional with over 20 years’ experience in Business Development Management, Administration and Customer Services. Predominantly my work covers B2B and B2C Telemarketing, Telesales and Appointment Setting with my main focus being on increasing sales opportunities, maximising revenue, and finding potential new customers converting them into clients providing an invaluable service for start-ups, small businesses to large organisations covering various sectors, namely, Financial, Business Consulting, Charities, Energy, Utilities, Healthcare, and Information Technology to name but a few!

I am dedicated to bringing uncompromising integrity, honesty and confidentiality to my work focused on helping you to grow your business.



A conscientious and committed Virtual PA who quickly develops effective working relationships at all levels. An excellent time manager, who is well organised and effective at working under pressure. Self-motivated with an outgoing personality and the determination to succeed. Previous to becoming a Virtual PA I have worked within the private jet industry and have also managed my own franchise business. I enjoy multi-tasking and have a can-do attitude.

In my spare time, I enjoy family time and looking after my young daughters, keeping fit, relaxing beauty treatments and holidays.



Having a diverse work experience back ground, I am able to “hit the ground running” when supporting clients through the VPA role. Experience includes: Customer Service and Training, Key Account Management, Resource Management, Quality Assurance, Project Support Administrator for SAP implementation. NVQ Assessor with occupational competency in: IT, Business Administration, Customer Service, Warehousing and Logistics, RPVD – (Road Passenger Vehicle driving). Administration Manager/Director and Company Secretary assisting overseas clients with Company Incorporation and compliance. Marketing.

Plus, many years of experience in the Hospitality sector. Key skills include: Development opportunities. Problem Solving. Customer Service and database management. I love variety and new challenges where all previous experience comes into play and new experience and skills are gained.



Originally from Germany I have over 25 years of experience working as an executive assistant for senior management in a variety of sectors, most notably in Private Equity, Banking and Legal. Amongst my previous employers are Merrill Lynch, Hunton & Williams, Herbert Smith as well as Karhoo a start-up business building a cab comparison app. I am proactive and diligent in all aspects of my business support and love to be involved in alternative ways of supporting a client’s business.

I am an academically trained secretary and speak German, Italian and English fluently. I live with my husband in West Sussex and love exploring ways of integrating ever evolving technology with past best business practice to achieve the best of both worlds.



I have been working as a Personal and Executive Assistant for over 20 years, supporting many in senior leadership roles and have experience of working for both large and small companies across many sectors including the Technology and Pharmaceutical Industries as well as The University of Cambridge. I have worked as a Virtual P.A now for 3 years and so have a great knowledge of how to work together with clients to ensure I am providing the best service and they are getting value for money.

I am an organised, confident and proactive individual who prides herself in finding solutions. I have good communications skills, a great attention to detail and a flexible, calm approach to my work.

When I am not at work, I love spending time with my family which normally involves spending a lot of time next to a football pitch! I love reading and taking long walks in the countryside with our cocker spaniel.



I am a very experienced and professional Personal Assistant working at Executive Board Level having learnt my skills whilst being employed at some large corporations and a FTSE 100 company.  I have also worked as a Temp for Office Angels Employment Agency, having one year, winning their Nationwide Temp of the Year Award.

I have gathered many skills over my working career including Events Planning & Management, Customer Service, Quality Management, Exhibition & Demonstration Skills and Mainframe Computer Operations, Telephone Sales.  I am experienced in complex diary management and travel arrangements. Organising corporate events and team building activities. Liaising with all levels of management & staff. Leading and managing a team of Personal Assistants at Director Level.

I love a challenge and pride myself on meeting targets and fulfilling agreements even when adverse circumstances prevail. I am able to rapidly absorb new technical information as required and understand the importance of integrity and confidentiality.

I live in West Sussex with my husband and enjoy walking and travel.



I have worked as a high-level Personal/Executive Assistant for almost 20 years in varied roles, most recently in Banking in Canary Wharf, but my career has included working for senior civil servants and Ministers at HM Treasury in Whitehall, and as Personal PA for a high profile couple for 3 very busy years.  All my previous roles have demanded exemplary diary management skills as well as highly complex travel bookings, email management and the ability to liaise with clients and colleagues at all levels of seniority.

I recently relocated from London to the countryside and when I am not working enjoy walks with my puppy, listening to music and ‘glamping’ in my bell tent as often as I can.



With over 20 years’ experience as in-house HR after cutting my teeth in a fast-paced financial services consultancy in London as a PA to senior partners, I operate with enthusiasm and integrity and enjoy getting my hands dirty.

Along with juggling multiple diary schedules, I’ve thoroughly enjoyed organising company-wide events from Annual Firm days, Christmas parties, graduate training weeks and intensive interview days in various parts of Europe. My HR training helps me to deal with confidential/sensitive issues appropriately. I enjoy making things happen both as the sole organizer and as part of a team.

When not working, I enjoy spending time with my two young children (and cats) and love good food (preparing, talking about and eating!), tennis, skiing, running and reading.