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Meet the Directors


Rebecca Holloway


My role as Director of Alkira is to develop, market and grow our business. It’s my responsibility to understand our client’s business requirements, so I can pair them with one of our Virtual PAs to fully support their business needs, saving clients valuable time and helping their business to grow.

My vast depth of experience as a business owner, along with my years as PA in the corporate world has given me the knowledge, skills/expertise to build/grow Alkira and to realise how quickly a Virtual PA becomes an important indispensable part of any business.

Martin Holloway


My role as Director of Alkira is to support the financial and IT aspects of the business. With over 20 years experience as a Principal Engineer for a large multinational company in the Aerospace and Defence industry, I know what customers expect and what the business needs to deliver this expectation.


Meet the Alkira Virtual PA Team



I have been employed as a Secretary/PA for over 20 years during which time, I have worked at senior level within large companies such as the Civil Aviation Authority, Co-operative Society, Schlumberger and BALPA, as well as organising offices within smaller companies. My most recent employer was one of UK’s largest privately owned support services provider where I supported a Managing Director of a division who was responsible for over £140 million pounds worth of business. I have an extremely flexible attitude towards working arrangements and I am an efficient, discreet, reliable and conscientious individual who is used to managing complex diaries and travel arrangements as well as dealing with high level communications. Being a committed, dedicated and a persistent person, I enjoy seeing a project through from start to finish with a determination to see a job well done and I always seek to give a client the best value for money possible.



I am a highly skilled business professional with over 20 years’ experience in Business Development Management, Administration and Customer Services. Predominantly my work covers B2B and B2C Telemarketing, Telesales and Appointment Setting with my main focus being on increasing sales opportunities, maximising revenue, and finding potential new customers converting them into clients providing an invaluable service for start-ups, small businesses to large organisations covering various sectors, namely, Financial, Business Consulting, Charities, Energy, Utilities, Healthcare, and Information Technology to name but a few!

I am dedicated to bringing uncompromising integrity, honesty and confidentiality to my work focused on helping you to grow your business.



A conscientious and committed Virtual PA who quickly develops effective working relationships at all levels. An excellent time manager, who is well organised and effective at working under pressure. Self-motivated with an outgoing personality and the determination to succeed. Previous to becoming a Virtual PA I have worked within the private jet industry and have also managed my own franchise business. I enjoy multi-tasking and have a can-do attitude.

In my spare time, I enjoy family time and looking after my young daughters, keeping fit, relaxing beauty treatments and holidays.



Having a diverse work experience back ground, I am able to “hit the ground running” when supporting clients through the VPA role. Experience includes: Customer Service and Training, Key Account Management, Resource Management, Quality Assurance, Project Support Administrator for SAP implementation. NVQ Assessor with occupational competency in: IT, Business Administration, Customer Service, Warehousing and Logistics, RPVD – (Road Passenger Vehicle driving). Administration Manager/Director and Company Secretary assisting overseas clients with Company Incorporation and compliance. Marketing.

Plus, many years of experience in the Hospitality sector. Key skills include: Development opportunities. Problem Solving. Customer Service and database management. I love variety and new challenges where all previous experience comes into play and new experience and skills are gained.



Originally from Germany I have over 25 years of experience working as an executive assistant for senior management in a variety of sectors, most notably in Private Equity, Banking and Legal. Amongst my previous employers are Merrill Lynch, Hunton & Williams, Herbert Smith as well as Karhoo a start-up business building a cab comparison app. I am proactive and diligent in all aspects of my business support and love to be involved in alternative ways of supporting a client’s business.

I am an academically trained secretary and speak German, Italian and English fluently. I live with my husband in West Sussex and love exploring ways of integrating ever evolving technology with past best business practice to achieve the best of both worlds.



I have been working as a Personal and Executive Assistant for over 20 years, supporting many in senior leadership roles and have experience of working for both large and small companies across many sectors including the Technology and Pharmaceutical Industries as well as The University of Cambridge. I have worked as a Virtual P.A now for 3 years and so have a great knowledge of how to work together with clients to ensure I am providing the best service and they are getting value for money.

I am an organised, confident and proactive individual who prides herself in finding solutions. I have good communications skills, a great attention to detail and a flexible, calm approach to my work.

When I am not at work, I love spending time with my family which normally involves spending a lot of time next to a football pitch! I love reading and taking long walks in the countryside with our cocker spaniel.



I am a very experienced and professional Personal Assistant working at Executive Board Level having learnt my skills whilst being employed at some large corporations and a FTSE 100 company.  I have also worked as a Temp for Office Angels Employment Agency, having one year, winning their Nationwide Temp of the Year Award.

I have gathered many skills over my working career including Events Planning & Management, Customer Service, Quality Management, Exhibition & Demonstration Skills and Mainframe Computer Operations, Telephone Sales.  I am experienced in complex diary management and travel arrangements. Organising corporate events and team building activities. Liaising with all levels of management & staff. Leading and managing a team of Personal Assistants at Director Level.

I love a challenge and pride myself on meeting targets and fulfilling agreements even when adverse circumstances prevail. I am able to rapidly absorb new technical information as required and understand the importance of integrity and confidentiality.

I live in West Sussex with my husband and enjoy walking and travel.



I have worked in the retail business for over 20 years. I am a dedicated people’s person.  Having had my own Florist and gift shop business for over 9 years, I understand how certain businesses work and how you must succeed to a time scale, and complete targets on a weekly or monthly basis.

Having also worked in the banking industry, dealing with a colossal amount of money on a day to day basis, shows there is no room for errors and accuracy has to be achieved at all times.

I am a determined, dedicated person, to be loyal and concise and to accomplish my goals on time. I have excellent communication skills, very organised and work to the highest of standards. I am ambitious and have a strong desire for the success in achieving anything that is thrown at me, in a professional manner.  I am very excited for a new venture and career change working as a personal assistant.

I have 2 children, so they take up most of my spare time. But when we do have special family time they are the happiest on the beaches, definitely if they are Cornish!

Maggie - 2020 (2)


I have worked as a senior level Executive Assistant for over 30 years and for the last 18 years in Virgin Atlantic where I supported the CFO and also provided cover for the CEO’s EA when absent.

I am a good communicator and effective motivator and can demonstrate a high degree of initiative and self-motivation in the challenges of working in a demanding environment.

I am calm under pressure, well-organised and have the proven ability to be reliable in all circumstances. I am competent in managing complex diaries and travel arrangements and like to see a task through to completion whilst giving the best value for money.



I am a highly motivated and bubbly person with over 20 year’s experience in multimedia sales, radio, print and digital. I am entirely self-disciplined, focused, hard-working, highly motivated and I have a strong ethos, focusing on strong relationships with my candidates, clients and office team.

I possess the ability to continuously meet and surpass targets and create new business and revenue. I drive and love cold calling and meeting new people/clients along the way.

Positivity and honesty is key and connecting with people and businesses and helping them to grow. I’ m a team player and I am well organised and know the value of building a solid pipeline.

Meet the Team


I have over 16 years’ experience working as an Executive Assistant and Personal Assistant at senior level. I have worked in the regulated professional services, investment banking and consultancy sectors where it has always been vital to maintain stringent quality standards and attention to detail.

My forte is planning, organising and delivering results on time.  I am a highly effective communicator and confident in building relationships at all levels.  I am ambitious and dedicated in providing high quality support.

In my spare time, I enjoy spending time with my family, reading and going on holidays.


Denise Virtual Events Management  & Marketing

I am passionate about all things marketing – especially events!

I’ve been working in the marketing arena for over 30 years, from being a Pub Landlady with a huge function room catering for weddings of up to 250 guests, to working for major corporate companies such as Honeywell, Mercedes-Benz and Bloomsbury Publishing.

I am highly motivated and have solid experience managing all levels of marketing projects from concept through to delivery. Whether it’s for an event (including the all new Virtual and Hybrid platforms), producing a suite of literature, scheduling email campaigns and social media, or submitting applications for awards, my organisational skills, enthusiasm, dedication and commitment are what drive me to getting great results.

I consider marketing and event management a key deliverable for any business development strategy, which can in turn provide long-term profitability for many years to come.

I do try and keep fit, and used to teach dancing – primarily Modern Jive. But now you’ll find my trying to get to grips with Pole dancing and learning how to hang upside down from a vertical pole with no hands!

Meet our Strategic Partners

turquoise creative

Steve has over 25 years’ experience in the branding and advertising world, providing creative solutions for the likes of British AirwaysCoverzone,  DNA LogisticsGEWInterserveRentokil InitialStart-Rite, and Yahoo.

Steve held positions at Signal Graphics, Beacon Creative, Eurolink Consulting, TDG Integrated, Adare and the Purple Agency. Steve is responsible for the creative output of Turquoise Creative. Coordinating client presentations and the execution of the client marketing communications campaigns; maintaining profitability and delivering high-quality projects.

Steve is a creative person with a huge passion for his business. He is a family man who loves working out at the gym, cricket, rugby, photography, travelling and spending time outdoors, and of course, all things turquoise and creative.