Skip to content

Meet the Directors


Rebecca Holloway


My role as Director of Alkira is to develop, market and grow our business. It’s my responsibility to understand our client’s business requirements, so I can pair them with one of our Virtual PAs to fully support their business needs, saving clients valuable time and helping their business to grow.

My vast depth of experience as a business owner, along with my years as PA in the corporate world has given me the knowledge, skills/expertise to build/grow Alkira and to realise how quickly a Virtual PA becomes an important indispensable part of any business.

Martin Holloway


My role as Director of Alkira is to support the financial and IT aspects of the business. With over 20 years experience as a Principal Engineer for a large multinational company in the Aerospace and Defence industry, I know what customers expect and what the business needs to deliver this expectation.


Meet the Alkira Virtual PA Team



I have been employed as a Secretary/PA for over 20 years during which time, I have worked at senior level within large companies such as the Civil Aviation Authority, Co-operative Society, Schlumberger and BALPA, as well as organising offices within smaller companies. My most recent employer was one of UK’s largest privately owned support services provider where I supported a Managing Director of a division who was responsible for over £140 million pounds worth of business. I have an extremely flexible attitude towards working arrangements and I am an efficient, discreet, reliable and conscientious individual who is used to managing complex diaries and travel arrangements as well as dealing with high level communications. Being a committed, dedicated and a persistent person, I enjoy seeing a project through from start to finish with a determination to see a job well done and I always seek to give a client the best value for money possible.



I am a highly skilled business professional with over 20 years’ experience in Business Development Management, Administration and Customer Services. Predominantly my work covers B2B and B2C Telemarketing, Telesales and Appointment Setting with my main focus being on increasing sales opportunities, maximising revenue, and finding potential new customers converting them into clients providing an invaluable service for start-ups, small businesses to large organisations covering various sectors, namely, Financial, Business Consulting, Charities, Energy, Utilities, Healthcare, and Information Technology to name but a few!

I am dedicated to bringing uncompromising integrity, honesty and confidentiality to my work focused on helping you to grow your business.



A conscientious and committed Virtual PA who quickly develops effective working relationships at all levels. An excellent time manager, who is well organised and effective at working under pressure. Self-motivated with an outgoing personality and the determination to succeed. Previous to becoming a Virtual PA I have worked within the private jet industry and have also managed my own franchise business. I enjoy multi-tasking and have a can-do attitude.

In my spare time, I enjoy family time and looking after my young daughters, keeping fit, relaxing beauty treatments and holidays.

Louise Crosby B&W pic


Having had a wealth of experience as a Personal Assistant in many different industries such as banking, the NHS, education, recruitment and training, event management and retail. My strength is in project management and attention to detail.  I am able to be very flexible and adapt to each role with ease.  I pride myself on my ability as a communicator and strive to be an integral part of every business I work for,  whatever size the task is.  As a Virtual Assistant my aim is to undertake a project with the minimum of fuss to the client.

I am able to offer administrative and life planning services to businesses and individuals and as I have trained in British Sign Language and worked most recently in the deaf education system, I can offer the same level of competence to deaf and hard of hearing business clients using BSL, SSE (signed supported English) or clear lip pattern in English.

I spend my time between Brighton and the Wirral which are both beautiful parts of the country and love riding horses and taking my dog for walks on the beach or in the Down.



Originally from Germany I have over 25 years of experience working as an executive assistant for senior management in a variety of sectors, most notably in Private Equity, Banking and Legal. Amongst my previous employers are Merrill Lynch, Hunton & Williams, Herbert Smith as well as Karhoo a start-up business building a cab comparison app. I am proactive and diligent in all aspects of my business support and love to be involved in alternative ways of supporting a client’s business.

I am an academically trained secretary and speak German, Italian and English fluently. I live with my husband in West Sussex and love exploring ways of integrating ever evolving technology with past best business practice to achieve the best of both worlds.



I have been working as a Personal and Executive Assistant for over 20 years, supporting many in senior leadership roles and have experience of working for both large and small companies across many sectors including the Technology and Pharmaceutical Industries as well as The University of Cambridge. I have worked as a Virtual P.A now for 3 years and so have a great knowledge of how to work together with clients to ensure I am providing the best service and they are getting value for money.

I am an organised, confident and proactive individual who prides herself in finding solutions. I have good communications skills, a great attention to detail and a flexible, calm approach to my work.

When I am not at work, I love spending time with my family which normally involves spending a lot of time next to a football pitch! I love reading and taking long walks in the countryside with our cocker spaniel.



I am a mature responsible person with more than 20 years’ experience in Office Management, sales support and Customer Care, mainly in the Automotive, Health care and FMCG sectors. Originally from Germany I am fluent in English and German and enjoy working on varied projects as well as translations or admin. As I have always had a keen interest in everything technical, I have recently re-trained in WordPress Web development, E-Mail Marketing and Social Media Advertising.

I am an efficient, conscientious and flexible person and dedicated to helping you grow your business.

Maggie - 2020 (2)


I have worked as a senior level Executive Assistant for over 30 years and for the last 18 years in Virgin Atlantic where I supported the CFO and also provided cover for the CEO’s EA when absent.

I am a good communicator and effective motivator and can demonstrate a high degree of initiative and self-motivation in the challenges of working in a demanding environment.

I am calm under pressure, well-organised and have the proven ability to be reliable in all circumstances. I am competent in managing complex diaries and travel arrangements and like to see a task through to completion whilst giving the best value for money.



I am dedicated, professional and upbeat. With approximately 25 year experience in B2B appointment setting, telemarketing and customer service. I am a great communicator face to face or over the phone and I am very confident and do what it takes to get the sale. I have trained other colleagues in telemarketing and shared my experience in gaining the leads and closing a sale. I have the drive and ability to help grow your business. I also have reception/telephonist experience and flexibility of hours to suit.



I am a highly motivated and bubbly person with over 20 year’s experience in multimedia sales, radio, print and digital. I am entirely self-disciplined, focused, hard-working, highly motivated and I have a strong ethos, focusing on strong relationships with my candidates, clients and office team.

I possess the ability to continuously meet and surpass targets and create new business and revenue. I drive and love cold calling and meeting new people/clients along the way.

Positivity and honesty is key and connecting with people and businesses and helping them to grow. I’ m a team player and I am well organised and know the value of building a solid pipeline.


Denise Virtual Events Management  & Marketing

I am passionate about all things marketing – especially events!

I’ve been working in the marketing arena for over 30 years, from being a Pub Landlady with a huge function room catering for weddings of up to 250 guests, to working for major corporate companies such as Honeywell, Mercedes-Benz and Bloomsbury Publishing.

I am highly motivated and have solid experience managing all levels of marketing projects from concept through to delivery. Whether it’s for an event (including the all new Virtual and Hybrid platforms), producing a suite of literature, scheduling email campaigns and social media, or submitting applications for awards, my organisational skills, enthusiasm, dedication and commitment are what drive me to getting great results.

I consider marketing and event management a key deliverable for any business development strategy, which can in turn provide long-term profitability for many years to come.

I do try and keep fit, and used to teach dancing – primarily Modern Jive. But now you’ll find my trying to get to grips with Pole dancing and learning how to hang upside down from a vertical pole with no hands!

Meet our Strategic Partners

turquoise creative

Steve has over 25 years’ experience in the branding and advertising world, providing creative solutions for the likes of British AirwaysCoverzone,  DNA LogisticsGEWInterserveRentokil InitialStart-Rite, and Yahoo.

Steve held positions at Signal Graphics, Beacon Creative, Eurolink Consulting, TDG Integrated, Adare and the Purple Agency. Steve is responsible for the creative output of Turquoise Creative. Coordinating client presentations and the execution of the client marketing communications campaigns; maintaining profitability and delivering high-quality projects.

Steve is a creative person with a huge passion for his business. He is a family man who loves working out at the gym, cricket, rugby, photography, travelling and spending time outdoors, and of course, all things turquoise and creative.